LOVER is the point of synthesis for everything Briand and Chong watch, read, hear, think and do. Based around the clothing, they communicate to the enduring list of women who have become seduced by the brand.
Self described as ‘same album, different songs’ They have mixed their individual tastes, one for romantic and ethereal the other for loud and irreverant to create a label that has remained true to its signature style and ideals from day one.
Contrast and the unexpected are elemental to the LOVER aesthetic. Black lace comes up against white silk and red denim. Soft silhouettes meet sharp tailored shoulders. Angelic women take to the catwalk under a haze of dirty guitar feedback. It’s a paradox that falls beautifully and wears well.